One of the most important aspects as your move through the career transition process is to ensure that you can present a new identity that is authentic and you are comfortable with to your future employers and or clients that you will seek out.
A new identity may or may not mean a reinvention with a totally new set of beliefs and behaviors. The extent of your career transition will really depend on how much you want to change your identity.
So how do you go about managing how others will interpret your career change and how you can plan a process to ensure your career transition is understood by potential employers and clients?
Rebranding is important when you are undertaking a career change and you want potential employers to see you as you are now. This career change is happening for many reasons that you have already considered- time for a completely new career, you’ve been laid off or you want to move up the corporate or public service ladder. In all cases you need to take control of your brand, reputation and how people will see you.
Personal branding or self-branding enables you to promote your strengths and skills in a crowded market.
Branding is not just for corporations or products and made up of a logo and a tag line. It’s also more than about creating a personal image and articulating your Unique Value Proposition.
It’s important to review this during the career redesign process as it provides a means for us to clarify and communicate what makes us different, unique and valuable to potential employers or clients.
In undertaking the self-reflective activities in the Sweet Spot Careers workshop programs or resources, we are aiming to discover (or rediscover) what that special combination of skills, strengths, talents and interests are that fulfill your purpose and reflect your values.
So in defining your brand, reflect back on these and how they can be communicated in a new role you are seeking out.
It’s useful to pull together these comments into a statement that can reflect your career or life purpose. This will become your Personal Brand Statement.
While this might sound challenging it will to assist you to express yourself through your communications including CV’s, online and other interactions. It will also be useful for the various profiles you will set up like a LinkedIn profile, cover letter and websites.
For more go to http://www.careerredesign.com.au/modules.html
A new identity may or may not mean a reinvention with a totally new set of beliefs and behaviors. The extent of your career transition will really depend on how much you want to change your identity.
So how do you go about managing how others will interpret your career change and how you can plan a process to ensure your career transition is understood by potential employers and clients?
Rebranding is important when you are undertaking a career change and you want potential employers to see you as you are now. This career change is happening for many reasons that you have already considered- time for a completely new career, you’ve been laid off or you want to move up the corporate or public service ladder. In all cases you need to take control of your brand, reputation and how people will see you.
Personal branding or self-branding enables you to promote your strengths and skills in a crowded market.
Branding is not just for corporations or products and made up of a logo and a tag line. It’s also more than about creating a personal image and articulating your Unique Value Proposition.
It’s important to review this during the career redesign process as it provides a means for us to clarify and communicate what makes us different, unique and valuable to potential employers or clients.
In undertaking the self-reflective activities in the Sweet Spot Careers workshop programs or resources, we are aiming to discover (or rediscover) what that special combination of skills, strengths, talents and interests are that fulfill your purpose and reflect your values.
So in defining your brand, reflect back on these and how they can be communicated in a new role you are seeking out.
It’s useful to pull together these comments into a statement that can reflect your career or life purpose. This will become your Personal Brand Statement.
While this might sound challenging it will to assist you to express yourself through your communications including CV’s, online and other interactions. It will also be useful for the various profiles you will set up like a LinkedIn profile, cover letter and websites.
For more go to http://www.careerredesign.com.au/modules.html
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